Northstar Travel Group Promotes Jason Gewirtz to Senior Vice President/Content, Meetings and Sports

Rutherford, NJ — Northstar Travel Group today announced the promotion of Jason Gewirtz to Senior Vice President/Content, Meetings and Sports, effective immediately.

In this expanded role, Jason will lead Northstar’s global content strategy across the Meetings and Sports portfolios, shaping strategic direction, strengthening key partner relationships, and guiding how content is delivered across platforms and events.

“Jason has been an exceptional leader and a driving force behind the growth of our Sports Division. He brings a rare combination of editorial excellence, market insight, and strategic thinking that aligns with where we’re headed as a company,” said Bob Sullivan, Chief Commercial Officer and President, Northstar Travel Group. “As we continue to invest in our Meetings and Sports portfolios, I’m confident Jason will play a critical role in how we serve our audiences and partners worldwide.”

Sports tourism has become a key driver of both the global travel and meetings markets—representing more than 10% of global tourism and continuing to grow—while the broader MICE sector is expanding at an estimated 9% annually. As these sectors evolve, the connection between sports and the wider meetings ecosystem is becoming increasingly central to how destinations, venues, and brands drive demand and do business.

Northstar is uniquely positioned at the center of this convergence. The Northstar Meetings Group offers a leading Meetings and Sports portfolio, including events such as The Meetings Show (TMS), TEAMS, TEAMS Europe and the EsportsTravel Summit, connecting the professionals and decision-makers who shape these markets. Its media brands include Meetings & Conventions, Incentive, Successful Meetings and SportsTravel in the United States, Meetings & Incentive Travel (M&IT) and Association Meetings International (AMI) in the UK, and M&C Asia.

“I’m excited to take on this expanded role at a time when the meetings and sports sectors are evolving rapidly,” said Jason Gewirtz, Senior Vice President/Content, Meetings and Sports for the Northstar Travel Group. “There’s a real opportunity to deliver content that not only informs but provides perspective and connects our audiences to the conversations shaping the industry.”

Gewirtz has been a key member of the Northstar Meetings Group’s Sports Division since its formation in 2017 and has led the division since 2022. He began his tenure with the SportsTravel brand as managing editor in 2008. Over that time, he has established himself as a respected voice in the sports tourism industry, with leadership and editorial expertise that have been instrumental in the division’s growth and influence.

About Northstar Travel Group

Northstar Travel Group is the leading business-to-business media company providing information and marketing solutions for the global travel industry. The company owns 14 media brands connecting 1M+ industry professionals through a comprehensive portfolio of digital, social, print and more than 100 events in 13 countries. Northstar Travel Group is based in Rutherford, NJ.