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Research

The Source for Strategic Thinkers

Northstar is the world’s leading research, events and advisory company for the travel industry. We deliver the information, intelligence and insights that fuel our clients' strategic decisions. The world’s top travel brands engage our executives, analysts, reports and studies to better comprehend the key issues facing the industry.
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The Industry's Trusted Authority

Phocuswright is the travel industry's recognized authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, Phocuswright fosters smart strategic planning, tactical decision-making and organizational effectiveness. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use Phocuswright research for competitive advantage. Learn more at phocuswright.com.

Business Travel Insights

BTN Group provides research specifically focused on the audience of corporate executives who are responsible for managing/arranging business travel on behalf of large organizations. Its unique portfolio of research and analysis provides travel marketers the opportunity to understand and engage business travel management professionals.  These key executives control billions of dollars in corporate travel spending.

The Meetings Market | Unprecedented Scale and Impact

Keeping track of the massive meetings and events market is essential for travel industry executives.  Every year over 1.8M corporate and business meetings, trade shows, conventions, congresses, incentive events and other meetings take place in the U.S.  These events have enormous impact on the economy driving over $263B in spending, creating 1.7M U.S.jobs and contributing $106B contribution to GDP.  These events benefit the federal, state and local treasuries by contributing $14.3B in federal taxes band $11.3B in state and local taxes.  The Northstar Meetings Group provides industry executives the data, analysis and perspective required to effectively engage the market. 

Custom Research

Northstar provides custom research capabilities for companies looking to gain specific insights into key market segments and trends.  Many of our clients want to gather market intelligence before investing in key marketing initiatives. We deploy surveys to key Northstar audience segments including travel agents, corporate travel professionals, and meeting and incentive planners. Our key research programs include focus groups, perception and brand surveys, benchmark studies, roundtable forums and website user analysis.