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SVP, Product Development
Northstar Travel Group, LLC
Northstar Travel Group Launches Upgraded Learning Management Product to Meet Ongoing Demand for Specialist Certification Programs
Enhanced Technology Enables Destinations and Suppliers to Educate Travel Agents and Meeting Planners Through Customizable Interactive Platform
New York, New York – July 13, 2016 – Northstar Travel Group recently unveiled its new white-labeled learning management platform, which engages thousands of travel agents and meeting planners in immersive learning about destinations and supplier brands annually.
“At Northstar, our mission is to continually improve our products, services, processes, and client relationships, so our valued customers are successful,” Roberta Muller, Northstar SVP Product Development, said. “We understand the value and role that education plays in the retail travel and meeting planner industries. We are committed to delivering a best-in-class learning management product for those markets.”
The new SaaS-based platform provides users with customized, brand-centric experiences, featuring responsive designs, interactive modules and gamification. The new, enhanced platform displays education courses via multi-format presentation tools, allowing students to view slideshows, video, static and interactive text pages followed by quizzes and learning activities that enhance the student experience and ensure strong retention of material.
Northstar clients get the benefit of:
- A customized platform that engages a target audience with specific information and perspective on their destinations or products
- Enhanced analytics on user metrics, including insights into how users experience client brands
- On-demand reports and dashboards that detail overall usage, including how many users started and completed the course in a given time frame, how long it takes a user to complete a course, where drop-off occurs and audience testimonials.
- A responsive interface that engages audiences with access from all device types, from desktop to tablets and smartphones.
- Each client site is white labeled and designed within brand guidelines, incorporating the specifics of what makes each brand strong and memorable.
- A scalable platform and a continual stream of enhancements that keep the platform up-to-date.
The popularity of travel specialist certifications is on the rise, and suppliers and travel agents see value in the investment. In a survey conducted by Development Counsellors International (DCI), 83.9% of respondents reported that they plan to join more programs in the year to come. Agents rated destination knowledge as the most important aspect of a specialist program, followed by credibility with clients, and nearly every agent agreed that participation in a certification course would lead to an increase in sales (a scale average of 4.12/5).
“An effectively implemented specialist program is an influential tool in developing a qualified sales force, better communication with travel trade and, ultimately, increased bookings,” according to DCI.
About Northstar Travel Group
Northstar Travel Group is the leading provider of business-to-business news, information, data, software, and custom content solutions for the travel, meetings and hospitality industries and parent company of brands including Travel Weekly, Travel Weekly China, Travel Weekly Asia, TravelAge West, Business Travel News, Travel Procurement, Phocuswright, Meetings & Conventions, M&C China, M&C Asia, Successful Meetings, Meeting News, Incentive, Family Getaways, Explorer, Web in Travel and Inntopia.
Northstar’s databases — Travel Weekly’s Hotel & Travel Index, Official Cruise Guide, and Meetings Facilities Search — provide in-depth data on hotels, meeting and convention properties, and business travel in the United States and internationally.
Northstar publishes a number of online subscription information resources and workflow solutions including Phocuswright Research, The Beat, travel42, STAR Service Online, Intelliguide Corporate and AudienceInsights.
Northstar produces more than 50 face-to-face events including The Phocuswright Conference, Phocuswright Europe, Phocuswright India, CruiseWorld, CruiseWorld China, Global Travel Marketplace, Global Travel Marketplace West, Mountain Travel Symposium, The Global Incentive Conference, The Meetings Leadership Forum, SMU International, Independent Planners Education Conference, Meetings Destination Summits, The Beat Live, Tech Talk, Innovate, Entertainment Travel Summit, Global Travel Risk Summit, Strategic Meetings Summit, Business Travel Trends Forums, the Travel Weekly Leadership Forums, the Web in Travel conferences, WITX: Women In Travel, WIT Hospitality, and WITNext.
Northstar is the controlling shareholder in Inntopia, the leading SaaS e-commerce software platform that provides innovative solutions of reservation technology and e-commerce services to destinations, ski resorts, vacation hotels, golf courses, attraction parks, and tour operators as well as lodging, activity, event, and transportation suppliers.
Northstar is the industry leader in marketing solutions, custom content communications, content licensing and database management serving the travel and meetings industries. Northstar Marketing Solutions leverages the proprietary content, databases and expertise of the team to produce unique custom content solutions to our clients.
Based in Secaucus, NJ, the company also has offices in New York, NY; Glen Ellyn, IL; Los Angeles, CA; Winston-Salem, NC; Stowe, VT, and global offices in Singapore, Beijing, and Shanghai.