FOR IMMEDIATE RELEASE:
For more information:
Northstar Meetings Group
Executive Vice President & Group Publisher
ConferenceDirect and Northstar Meetings Group Announce Partnership on MeetingMentor
ConferenceDirect, one of the world's largest full-service meetings management companies, recently announced a new partnership with theNorthstar Travel Group, the leading B-to-B information and marketing solutions company serving all segments of the travel industry, designating Northstar's Meetings Group advertising sales team as its exclusive representatives selling advertising in ConferenceDirect's MeetingMentor
quarterly business journal, e-newsletters and website.
"We are delighted to position our magazine and digital platforms alongside Northstar's leading brands -- Meetings & Conventions, Successful Meetings, Incentive, and Meeting News," said Brian Stevens, Chief Executive Officer of ConferenceDirect. "We look forward to working with the Northstar team and exploring additional synergies with Northstar in the future."
"With MeetingMentor's core readers booking 10,705 meetings worth $787 million last year, this highly regarded business journal for senior meeting professionals is a terrific addition to our lineup of high profile titles," said David Blansfield, Executive Vice President and Group Publisher of Northstar Meetings Group, "especially when you realize that close to 90% of their readership is not duplicated in Meetings & Conventions and Successful Meetings' circulations."
The partnership was initiated by MeetingMentor's Senior Vice President & Publisher, Christopher Baum, who joined ConferenceDirect in early 2016. According to Baum, "As a longtime former advertiser in Northstar's industry-leading publications during my hotel and DMO career, and a former business partner on several joint publishing projects with Northstar during my tenure at Conde Nast Publishing in New York, I have no doubt that we are being represented by the absolute best team in the travel publishing world. I am looking forward to taking MeetingMentor to the next level with them."
's print edition is a "Harvard Business Journal
-style" magazine published quarterly with an editorial focus on helping senior meeting professionals keep on top of fast-developing industry issues and trends. On the digital side, MeetingMentor
's E-newsletter is published ten times annually with unique content, while the MeetingMentorMag.com
website hosts back issues of both editions.
Total circulation for the magazine is 14,000+ and is comprised of ConferenceDirect's 325 associates, representatives from their 2,600 accounts worldwide, and over 10,000 additional screened meeting planners and decision-makers. The E-Newsletters go to an expanded audience of over 35,000+ senior planners in the meetings management field.
ABOUT NORTHSTAR MEETINGS GROUP
The Northstar Meetings Group is the leading B-to-B information and marketing solutions company serving all segments of the business events market, including full-time meeting planners, as well as senior corporate, association and not-for-profit decision-makers and incentive professionals who plan nearly 2 million meetings annually. Through its leading brands - Meetings & Conventions
, Successful Meetings
, and Meeting News
- the Northstar Meetings Group is committed to identifying and informing meeting and event professionals, facilitating not only their continuing professional development but also providing data, digital, events and print services in support of their planning and investment decisions. For more information, please visit northstarmeetingsgroup.com