FOR IMMEDIATE RELEASE
Chairman & CEO
Northstar Travel Media, LLC
Northstar Travel Media acquires leading mountain travel event
Secaucus, NJ USA, April 16, 2014 - Northstar Travel Media, the leading business-to-business information company serving the travel and meetings industries, has acquired Mountain Travel Symposium ("MTS"), a conference that attracts mountain destination travel professionals from all over the world in North America every spring. MTS brings intelligent, high-quality content and business building opportunities to industry leaders, and the acquisition advances the company's strategy to expand its presence in this exclusive travel market. The conference is the premier event focusing on mountain regions globally and the changing trends in marketing, distribution and technology. The seven-day event provides travel industry executives the opportunity to meet one-to-one at targeted exchange sessions and at various networking functions. It is the largest and longest-running annual gathering of travel professionals promoting business connections for mountain destinations across the globe. Representatives from mountain resort businesses have gathered at MTS each spring for almost 40 years. "The addition of Mountain Travel Symposium is an exciting opportunity for our company," said Thomas Kemp, Chairman and CEO of Northstar Travel Media. "We have been rapidly growing our portfolio of high-quality face-to-face events serving the global travel industry. The addition of MTS, following our recent acquisition of Asia-based Web in Travel, strengthens our commitment to serving our core markets with unique and informative events." As part of the transaction, Northstar Travel Media has entered into a management services agreement with Michael J. Pierson, Inc. to produce the Mountain Travel Symposium in 2015 and 2016. Pierson, President of the event management company, said "Mountain Travel Symposium was just a small event when it launched. The growth of the event has been extraordinary, and with Northstar's resources behind us, I'm confident that growth will continue." The 2015 event is scheduled in April at the Fairmont in Whistler. The operations team will report directly to Alicia Evanko, Vice President of Events for the Northstar Travel Media Travel Group. "We're looking forward to building on the success of this conference," said Evanko. "This is the one place where the mountain travel industry's top leaders and innovators meet, and we're thrilled to be a part of it." According to PhoCusWright's U.S. Skier and Ski Traveler Report, ski travelers represent an attractive and lucrative traveler segment. For many of these passionate and driven travelers, a desire to hit the slopes is an important travel motivator that drives their leisure travel decisions. Skiers spend more, purchase further in advance and use digital sources extensively when shopping for and booking ski travel.
About Mountain Travel Symposium
Mountain Travel Symposium is a week long symposium that draws approximately 1,200 mountain travel buyers and sellers from around the world to conduct business during the Trade, Group and MICE (Meetings, Incentive, Conferencing and Exhibitions) Exchanges. It also includes a two-day professional developments forum featuring nationally known speakers.
Mountain Travel Symposium: www.mtntrvl.com
About MTS: www.mtntrvl.com/about-mts
About Northstar Travel Media
Northstar Travel Media LLC is the leading provider of news, information and data for the travel, meetings and hospitality industries and parent of brands including Travel Weekly, Travel Weekly China, Travel Weekly Asia, Business Travel News, Travel Procurement, PhoCusWright, Meetings & Conventions, M&C China, Successful Meetings, Meeting News, Incentive, TravelAge West, Family Getaways, Explorer, Your Travel Insider, Luxury Cruise News and Web in Travel. Northstar's electronic directories - Travel Weekly's Hotel and Travel Index, Official Cruise Guide, and M&C Facilities Search and Successful Meetings Facilities Search - provide in-depth data on hotels, meeting and convention properties, and business travel in the United States and internationally. In addition to its directories and periodicals, Northstar publishes a number of online subscription information resources, including The Beat, travel42, STAR Service Online, Intelliguide Corporate and BTP24. Northstar produces more than 40 face-to-face events including The PhoCusWright Conference, PhoCusWright Europe, CruiseWorld, Global Travel Marketplace, Global Travel Marketplace West, Web in Travel Conferences, M&C InterAct, M&C Events, Successful Meetings Universities, The Beat Live, Tech Talk, Business Travel Trends and Forecast Forums and the Travel Weekly Leadership Forums. Northstar also is an industry leader in marketing services, custom communications, content licensing and database management serving the travel and meetings industries through Northstar Marketing Solutions.
Based in Secaucus, NJ, the company also has offices in New York, NY; Glen Ellyn, IL; Los Angeles, CA; and Winston-Salem, NC.
Northstar Travel Media, LLC is a portfolio company of Wicks Group of Companies LLC, a leading private equity investor in the information and business services, communications, and media sectors.