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MOUNTAIN TRAVEL SYMPOSIUM ANNOUNCES UPCOMING HOST SITES
(Banff/Lake Louise named for 2017 annual meeting; Heavenly Mountain Resort in South Lake Tahoe gets nod for 2018)
Laguna Hills, Calif., March 6, 2015—Mountain Travel Symposium (MTS), the largest gathering of mountain travel professionals in North America, announced today the host sites for two upcoming annual meetings. The week-long annual Symposium, currently finalizing plans for its 40th annual meeting at Whistler/Blackcomb in April 2015, has awarded bids for the 2017 and 2018 meetings. Banff/Lake Louise Tourism and the Fairmont Banff Springs Hotel have been selected to host the March 26-April 1, 2017 meeting while the Lake Tahoe Visitor’s Authority, Heavenly Mountain Resort, Harrah’s, Mont Bleu Resort and the Lake Tahoe Resort Hotel will combine to host the 2018 meeting scheduled for April 8-14, 2018. Located in the heart of Banff National Park, a UNESCO World Heritage site, the iconic Fairmont Banff Springs Hotel is perched over the town of Banff. The central location gives visitors access to three premier ski and snowboard resorts—Sunshine Village, Mt Norquay, and Lake Louise ski resort. “Banff and Lake Louise are thrilled to once again be hosting the Mountain Travel Symposium,” says Ryan Elliott, manager of North American Travel Trade for Banff Lake Louise Tourism. “This event is the most important winter-focused conference on the travel calendar and hosting it allows us to show off our three world-renowned ski resorts and incredible mountain setting to buyers and suppliers from around the globe. MTS 2017 coincides with Canada’s 150th anniversary and having the historic Fairmont Banff Springs Hotel serve as the setting for the lodging, meetings and many networking events will contribute to this being an exceptional conference,” Elliott adds. Recently selected as “America’s Best Ski Destination” by USA TODAY readers, South Lake Tahoe combines the appeal of two worlds in one setting. Heavenly Mountain Resort and the region offer spectacular natural beauty with all the amenities of a modern tourism destination including year-round outdoor recreation, entertainment, nightlife and gaming. “We’re constantly looking at new opportunities to share the beauty and attractions of South Lake Tahoe and hosting Mountain Travel Symposium will provide great exposure for our winter-based tourism partners and the chance to showcase the ongoing revitalization throughout the community,” explains Carol Chaplin, executive director of the Lake Tahoe Visitors Authority. “We are honored MTS selected South Lake Tahoe as a host site and look forward to planning a memorable conference.” “It was a tough decision because we had so many exceptional resorts bidding this year,” explained Michael Pierson, president of Michael J. Pierson Associates. Inc. and general manager of Mountain Travel Symposium. “We’ve noticed an uptick in the number of mountain resorts interested in hosting MTS because the week-long meeting delivers an ideal opportunity for the resort and surrounding community to showcase their slopes, facilities and amenities to top U.S. and international tour operators, wholesalers, and ski trip planners. As an added benefit, the group delivers a huge amount of business at a typically slow time in late season,” he added.
MTS is held at premier mountain resorts around North America on a rotating basis and brings together more than 1,200 representatives from ski resorts, mountain lodging properties and air and ground transportation companies to meet with international and domestic tour operators, travel agents, and ski club officers for a week of business-to-business appointments during the Trade Exchange and Group Exchanges followed by the Meeting, Incentive, Conference and Exposition (MICE) Exchange later in the week. More than 13,000 pre-scheduled, individual appointments are conducted during the three Exchanges. “Travel suppliers and buyers can accomplish a year’s worth of business during the single week,” assures Pierson. “The agenda also includes social activities and ample networking time so participants can follow up on their individual appointments.” The ambitious agenda also includes The Forum, two days of professional development sessions and workshops anchored by nationally known speakers and travel industry experts. Destinations@MTS is the latest addition to the MTS line-up and provides thought leadership programming during The Forum where participants explore the challenges that destination and resort marketers experience due to the constantly changing travel landscape. The 40th annual MTS is being hosted at Whistler/Blackcomb from April 12-18, 2015 and plans are already well underway for the 41st annual gathering in Keystone, Colorado in mid April 2016. “The strength and effectiveness of MTS owes much credit to the exciting destinations and hosts of our annual meetings,” explains Alicia Evanko-Lewis, senior vice president for events at Northstar Travel Media. “Bringing together all these mountain industry professionals in one place for one week in one stunning location is one of the key engines that drives the continued success of our industry,” she concludes.
For more information about Mountain Travel Symposium, visit www.mtntrvl.com.
Mountain Travel Symposium (MTS), owned by Northstar Travel Media, is the largest and longest-running annual gathering of mountain travel professionals in North America and is generally regarded as the single most productive business venue for mountain travel suppliers and buyers.